Why we're different

We diagnose, we test our understanding, we create, we guide implementation and we measure ROI.

In order for the brands we develop to be successful we must have an intimate understanding of your business, your process, your people and your vision. The 4 simple steps seen below are our guides to successfully completing your project and developing your brand.

diagnose

Before we put pen to paper the 1406 creative director will conduct several rounds of interviews with key members of our client organization. The discovery process is based on several time-tested assessments and questionnaires designed to extract the strategic vision of key stakeholders. This proprietary process allows us to confidently begin work on development of the brand with little chance of wasting our time or your money.

create

Our team of award winning creative professionals go to work writing intriguing copy. Our graphic artists start sketching and preparing to present ideas for review, feedback and confirmation of strategic vision. Using state of the art Apple computers and industry standard software we prepare flawless press or web ready content. All deliverables are sent through a thorough pre-flight process before sent to print of published to the web, ensuring accurate printed files and cross-platform performance across the web.

launch

We like to play a role in the introduction of new designs to stake holders and staff. Our instructional design team can create pre- and post-implementation courses and reinforcement to introduce your internal staff to your brand or educate your team on new products.

measure and assess

We help you realize a measured return on your investment.

Good design for the sake of good design is fruitless. Without firm data to support the success of a brand all you have is a logo. Online data collection, focus groups and web analytics are all tools used to measure the success of your brand. Increased sales are great, repeat customers that are able to identify with a brand are even better.